The Allure of the Aesthetic - Ironically, critique is not only provoked by consumerism but can also be seen to motivate it in helping to sustain the art-market’s self-reassuring stance that it is working for a greater ideal. By provoking critical readings of his works through explicit titles and subject matter, Zavros seems to mock our need to find a greater meaning to justify art consumption by hiding any traces of superficiality with the appearance of a social-conscience.